Our Mission & Values
Building tools that cut through the noise and deliver honest insights
Our Mission
We believe that making good marketing decisions shouldn't require reconciling six conflicting dashboards or trusting platforms that have every incentive to take credit for your success.
OpenGander was born from the frustration of "attribution theater"—the practice of every ad platform claiming credit for the same conversions while you're left guessing what actually worked.
We're building a different approach: collect your own data, import everyone else's claims, and cross-reference to find your own truth.
Our Values
Honesty Over False Precision
We'd rather tell you "the data disagrees here" than make up a confident-sounding number. Real insight comes from acknowledging uncertainty, not hiding it.
Your Data, Your Questions
We give you SQL access and raw data exports. The reports that matter are the ones you build for your business, not the ones we think you should care about.
Open Standards
We build on OpenTelemetry and open-source technologies. Your data belongs to you. No proprietary formats, no vendor lock-in.
Simplicity & Pragmatism
We favor simple, battle-tested solutions. Boring technology that works beats bleeding-edge architecture that doesn't.
Privacy by Default
No cross-site tracking. No data selling. No building profiles of your users for advertising. Privacy isn't a feature we trade against functionality.
Our Technology
We build on proven, open-source foundations:
ClickHouse
Fast, columnar database perfect for time-series analytics
OpenTelemetry
Industry standard for observability instrumentation
Next.js
Modern React framework for fast, responsive interfaces
Grafana
Flexible dashboarding and visualization
Ready to cut through the noise?
Get honest analytics that help you make better decisions.
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